We were thrilled to be appointed by Merlin Entertainments to work with 19 of their LEGOLAND® Discovery Centre sites worldwide.
From concept development and design, right through to production and delivery, we created event kits that launched simultaneously for popular LEGO® IPs; including LEGO City, Ninjago and Friends.
LEGOLAND® Discovery Centre attractions welcome millions of visitors every year, meaning that any experience has to be exciting, on-brand, original in concept and robust enough to withstand the rigours of lots of little hands!
With this in mind, we created a combination of challenges and immersive experiences to keep both children, and adults alike, entertained.
We made creative tables for guests to make and proudly display their LEGO® masterpieces.
We encouraged guests to make their own stop motion LEGO® video, using fixed iPad points.
We challenged guests to design a vehicle, capable of making it down the daring zip line.
We celebrated guests’ creations with a photo opportunity wall and audible cheering experience.
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Senior Global Brand Marketing Manager, LEGOLAND® Discovery Centre
®2019 The LEGO Group