Trusted by world leaders
Audience Research
We conduct virtual and in-person research using our unique psychological model to track guest thoughts, feelings and actions.
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Psychographic guest profiling
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In-person and online guest surveys
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Focus groups and Co-Creation workshops
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Guest journey and sentiment mapping
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Trend analysis and micro-brief testing
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Our audience research has been used to improve the guest experience, prioritise investments and target new audiences.
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Market Intelligence
We undertake competitor landscape mapping, benchmarking analysis and identifying high-yield
IP partnerships.
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Competitor landscape mapping​
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Benchmark analysis
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IP opportunity and fit analysis
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Throughput analysis
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Secondary spend analysis
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Our market intelligence has formed the basis of new theme park masterplan projects to ensure the attractions mix, IPs and guest experience providing regional leverage and commercial returns.​
Economic Feasibility
We work alongside leading leisure industry feasibility partners to ensure commercials and creative are perfectly aligned.
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Indicative attendance and revenue appraisal
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Attendance projections
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Deep market studies
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Forecast revenue, OPEX and EBITDA
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Cash flow appraisal
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Clients that work in collaboration with a feasibility partner and our design team see greater alignment between the creative and commercial project goals.​
Investor Pack
BEST FOR NEW IDEAS
Share the creative and commercial vision of your project with our investor pack - designed to gain investment, partnerships and support. We've collaborated with:
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Park operators - to consider expansion plans​
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IP owners - to open unique experiences
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Entrepreneurs - to turn ideas into real venues
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Investors - to identify and visualise new ideas
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Creative Strategy
Known at Katapult as the 'Big Idea Bundle'.
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This is where we collaborate with you to refine what we're creating, why we're doing it and how we're going to make it happen together.
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Pre-Concepts
Inspire investors with design and creative.
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We create a combination of isometric plans, initial designs, moodboards and branded presentations to help bring the vision of the opportunity to life.
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Feasibility
Insights designed to bring confidence to the idea.
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We undertake audience and market research to hone the idea. Our feasibility partners can also provide top-level economic appraisals.
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Future Planning
Project success is always front of mind.
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We do preliminary costs and guest flow analysis to aide financial and operational discussions, as well as identifying potential project vendors.
GX Audit
BEST FOR EXISTING ATTRACTIONS
Bridge the gap between guest feedback and improving your attraction with our GX audit. We use a combination of research methods to analyse the thoughts, feelings and actions of your guests:
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Surveys using our unique psychological model​
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In-person observations and focus groups
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Guest journey and sentiment mapping
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Micro-brief testing​
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Identify Gaps
We will identify gaps in the guest experience where friction can be reduced and enjoyment can be enhanced.
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Profile Your Guests
We will show you how your guests fall into six different psychographic profiles and how that impacts the experience.
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Design Feedback
Alongside insights analysis, our design team will provide ideas and recommendations on how you can improve.
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Benchmark Results
See how your attraction compares to competitors based on anonymised data from our psychology-driven insights portal.
