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From day-trip to vacation destination: The rise of theme park resorts

While theme parks continue to work hard to increase footfall, naturally, park owners have realised that to increase revenue they have to keep guests there for longer. A simple equation but not so simple to execute.

How much are theme park guests willing to spend?

We’ve taken a look at the latest statistics revealed by IAAPA to see what theme parks guests are currently spending.

Dubai; Dynamism, DEALs and Destinations

Our recent trip to Dubai unleashed a whole host of experiences. Our visits to the Middle East are always intriguing - things move so fast in the region. So, here’s the lowdown on what caught our attention last week at the Dubai Entertainment Amusement & Leisure Exhibition (or DEAL for short).

#WilderFuture – Waking Up the Whistlestop

Derbyshire is a county renowned for its beauty. Derbyshire should be a county absolutely teeming with wildlife. However, it's not. That’s why we are proud to say we have worked with Derbyshire Wildlife Trust in Waking Up the Whistlestop.

The importance of telling a story to improve the guest experience – Oslo Edition

Don't just read the story, feel the story: We visited Kon-Tiki Museum in Oslo, and discovered it was more than just a story...

Top 10 most popular attractions used in FECs

IAAPA has recently completed the most comprehensive research reports into FECs. 133 centres surveyed were asked questions based on their visitor numbers, spend and dwell time. But what is keeping visitors engaged and spending money? We’ve listed the top 10 most popular attractions currently being used by FECs and looked into their future successes.

Are VIP passes affecting guest happiness?

Are fast passes and VIP streams affecting your guests' happiness? And what can you do to create happiness for all? The recent findings by Meik Wiking in The Little Book of Lykke show that when people feel a sense of inequality it has an adverse effect on their happiness.

How Technology Is Transforming Visitor Attractions

Around the world, attractions are constantly evolving and pushing the boundaries with modern state of the art technology. Not only to incorporate the latest and greatest attraction engineering systems, but to also help transport the guest into the fully immersive worlds and storylines of their favourite characters and intellectual properties. Leaving that very same guest with memories lasting a lifetime.

[Announcement] Helping Hands Project Partners 2019

International guest experience design agency Katapult, announce the winner of their Helping Hands Project competition 2019.

[Retailtainment 2019] Sell emotions, not clothes

A recent research report by Alton Towers has suggested that Brexit fears will increase the spending by Brits on leisure activities. Brits will cut down on costs elsewhere, to prioritise spending quality time with loved ones.

What Might Will Happen In Leisure And Retail In 2019

Trends are normally forecasts by those not quite in the know. So deep routed in the leisure and retail industries, we know these things are going to happen in 2019. Feast on our expertise and insight...

Google Pix great guest experience to launch new phone

Google have become world beaters on two counts, we think of them as the hottest names in software and technology, but we also think of them as creators of amazing spaces. Who wants to work in the Google offices? *All hands raise*

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