This year saw the biggest IAPPA IAE show ever. It was truly enormous, both in size and in ambition. As always Katapult were in the thick of it and in this blog we will give you some of our highlights on the big themes at the show.
I attended a session at IAAPA's IAE in Orlando today that delivered on the inspiration promised in the session title "Inspiring Women of Disney Parks". What was odd (and refreshing) is that Micky & Minnie didn't get a look in. Apart from a very few brief references to the parks and characters, these women simply talked about being leaders.
The BBC broke the story of "shopping centres in crisis" on the 1st November - maybe publishing a day before, on Halloween, would have been more apt. Experts say, "the demise of "major anchor stores" such as BHS and Toys R Us and the rise of online shopping has caused a downward spiral." So what should shopping centres do to maintain and increase footfall?
Being scared is a human instinct, built into our DNA and altered by the things we are exposed to. We’ve taken a look at the four main generations of fearful fans and how their personal life and exposure to spooky stuff affects the types of Halloween events they’re looking to attend…
Okay so you’ve taken the kids Trick or Treating for like 7 years in a row, or maybe you’re now too old to go Trick or Treating yourself. Not up for a Halloween themed night out in town, or has no one arranged a Halloween party? In this blog, we show you 5 Halloween events you probably weren’t aware of…
FOMO (or Fear Of Missing Out) is a genuine psychological issue, but its also a tool used by marketers. We take a look at the times the internet has frozen due to FOMO, and look at how you could replicate it.
Katapult share some truly gruesome ideas for you to use during Halloween and explain the peculiar rhythm of fear. Read on, if you dare….
Halloween is synonymous with suspense and is embraced globally, in various different guises. The UK market has seen as a significant increase in spending on the 'holiday', which shows a greater appetite for attractions and venues to host Halloween-themed events. We share out top tips on creating suspense.
Great guest experiences are ones that excite the senses. The scariest frights are the ones that hit every sense. It’s not a coincidence that the two have similarities. Halloween events , in Guest Experience. In this blog, we’ll find out how guest experience can prickle the senses, and how you can give your guests the chills...
Museums are opening up to a whole new audience, literally. We take a look at how Museum Lates are capitalising on a new demographic.
Following Katapult's recent visit to BLE (Brands Licensing Europe) we lend our advice on getting the most out of an IP partnership.
The sheer amount of Martech or 'marketing technology' solutions has exploded. Robbie Jones took a trip to the Technology For Marketing Expo in London and highlighted just how confusing the market has become since the arrival of new MarTech solutions,
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