Trusted by world leaders
Masterplanning
For new and reimagined themed attractions, we undertake masterplanning to ensure from the start that creative concepts and operational flow work seamlessly together. Our outputs include:
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Masterplan strategic narrative
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Bubble diagram overlay of site plan
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Zone development
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Guest flow map
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Attraction mix
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Throughput analysis
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​The purpose of our masterplanning is to determine how your chosen site will be used for multiple attractions and experiences. We visualise this from a standard bubble diagram to a rendered fly-through.
Story & Interpretation
Create big ideas and tell powerful stories that elevates your experience and inspires your guests.​​
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The Big Idea
A clear, concise creative narrative that links both to your insights & strategy and to your attraction concept, springboarding all future developments.
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Narrative development
Our writers create worlds that draw your guests in. Then we protect that story logic through the design process with walk-throughs and mapping stories.
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Interpretation
We are storytellers that love writing treatments for scenes, activities, shows and audio. This extends to delivering interpretation through to produced content.
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Concept Design
Together, we will explore the best way to engage guests in the story, presented in an artwork pack to help sell the vision to stakeholders. Outputs include: ​
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Moodboards
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Concept art
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Key marketing visual
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3D modelling
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Fly-through video
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High-level technical production
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High-level logistical considerations
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We will use 3D modelling techniques to bring dimension and realism to the concepted spaces, ensuring that the creative concept will suit the space.
Design Development
Once the concept has been approved we will embark on a design development phase. This is where we will further detail the creative intent. Outputs include:​
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Concept refinement
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Graphic design intent package
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3D design with exports for BIM
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Coloured, scaled plans and elevations
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Materials and finishes guide
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Elements list
- AVCL design intent and show treatments
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Production feasibility
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Vendor consultation
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Production budget and schedule
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Our team also works alongside technical design partners and architects to align the creative vision with the end result.
Brand Design
We design standalone attraction brands from scratch - defining the narrative, visual identity and guest world before a single brick is laid.
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​Brand identity packs
Complete 2D and 3D visual identity, brand story, naming architecture and environmental styleguides.
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Commercial assets
Built-in secondary revenue design - integrating branded F&B and custom retail and merchandise.
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IP converison
Technical translation of established characters, worlds and IPs into a physical experience format.
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Brand guardianship
Strict safeguarding or character integrity, core brand values and style guides from design to production.
