Why are we big on B-Corp?
- Katapult Team
- 9 hours ago
- 3 min read
March is B Corp Month and signals three years of Katapult becoming the world's first themed attraction design company to become certified. But B Corp is more than just a badge to put on our website - it is the way our company operates to be a force for good for both people and the planet.
About B Corp
B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.
B Corps are for-profit companies that have been verified as meeting B Lab Standards for social and environmental business practices. B Corps must also make a legal commitment to be accountable to all stakeholders (like workers, customers, and the planet) not just shareholders; and demonstrate transparency by sharing information publicly.
By certifying as B Corp, a business becomes part of a community of over 10,000 companies across the world working together for change, and taking part in collective action to advocate for a shared goal of a global economy that benefits people and the planet.
Our B Corp score
Based on the B Impact assessment, we earned an overall score of 85.1. The median score for ordinary businesses who complete the assessment is currently 50.9. We were scored against five key criterias, including: Governance, Workers, Community, Enivronment and Customers.
Governance
Our score: 14.6
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
How we succeed
A clear and transparent 10-year vision for our company
Mision focussed on driving positive social and environmental change
Workers
Our score: 35.1
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
How we succeed
Open holiday entitlement and flexible working hours
Enhanced materninty and paternity benefits
Private health care and access to mental health services
Continuing professional development opportunities
Bonus scheme
Community
Our score: 24.7
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
How we succeed
Leading our industry at board-level via international associations
Supporting charities every year with pro bono access to our expertise
Driving forward new research into neuroinclusion and inclusive design
Providing expertise to improve the economy in our home city of Derby
Environment
Our score: 7.3
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
How we succeed
Sustainable practices met at our company offices
Always considerate in our material and design choices for clients
Planting over 10,000 trees via Ecologi
Customers
Our score: 3.2
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.
How we succeed
Holding long-term relationships with our clients
Leading our industry at board-level via international associations
Driving forward new research into neuroinclusion and inclusive design
What it means for our clients
When you work with us, you can rest assured that you are working with a company who meets high standards of social and environmental performance.
B Corp measures a company’s entire social and environmental impact. To achieve this certification, we passed a rigorous audit of our company policies and practices regarding workers, customers, community, governance, and the environment. You can see the full breakdown of our scoring on the B Corp website.
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