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7 British theme park designs we loved working on

We're proud to have worked on many British theme park designs and visitor attraction projects in recent years. While most projects are sworn to secrecy, these 7 are projects we can talk about!

#1 Roarr! Dinosaur Adventure

Theme park expansion

We've worked on numerous design projects with ROARR! Dinosaur Adventure, to meet their ambitious expansion plans. As well as working on the IP-themed zone Gigantosaurus Land, we've also worked on other activations across the park to bring themed rides and experiences.

#2 LEGOLAND Windsor

New park experiences

We worked with 8 of Merlin Entertainments, LEGOLAND® Parks worldwide including Windsor, to introduce guests to an amazing new brand activation, PLANET LEGOLAND. The indoor experience included hands-on brick build activations which encouraged and nurtured creativity in LEGOLAND guests.

#3 Drayton Manor

IP-based retail area

We worked closely with Drayton Manor Resort and Thomas & Friends IP owners, to create a kid-centric, retail guest experience. The newly improved retail display and flow has meant that product placement is much improved, providing flexibility and in the end showing increased commercial returns.

#4 West Midland Safari Park

Improve guest experience

We're delighted to have worked with the team at West Midland Safari Park to audit, review and improve the guest experience. Our insights and strategy team have helped support the next phase of the park's future.

#5 Emerald Park

Immersive ride queue line

We were appointed by Ireland's top theme park to re-energise their queue line experience for Emerald Park's popular log flume ride, Viking Voyage At The Park. Feedback from guests has found that the queue line has significantly helped improve guest satisfaction in high season and better engaged them in the story of Ireland’s Ancient East.

#6 Alton Towers

Retail activation and experience

We designed and created a new guest experience at the heart of Alton Towers' popular CBeebies Land. We were privileged to work with a number of popular BBC IPs within the experience, including Postman Pat, Mr Tumble and In The Night Garden.

#7 Paulton's Park

Memory capture experience

We worked with Entertainment One, who owns the Peppa Pig IP, and Picsolve, the photography specialists, to create the theming for the photo opportunity. The purpose was to improve the guest experience and develop a photo product that would appeal to the guests of the park.

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