Drayton Manor park

Improving brand
engagement at Thomas Land

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We worked closely with the Drayton Manor Park and Thomas & Friends IP owners, Mattel, to improve the Thomas Land retail guest experience. Careful consideration was required to make retail displays eye catching, interactive, engaging… and importantly the right height for fans of Thomas.
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This meant that key features such as the large floor train track throughout the space, a play tunnel combined with product display, chill out area, and activity space for school groups were created. We also introduced themed ‘pay stations’, interactive signals, bespoke cloud lighting features, individual freestanding merchandise stands and themed retail shelving.

Our Process

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Customer Journey

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Concept visualisation

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Design & production

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Installation & finishing

At Thomas Land, we’ve already worked with photography specialist Picsolve, to create a new series of themed photography merchandise, including photocard driving licences and photobooks combining ride photography, walkabout photography and fun and games for children.
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This project also featured an interactive themed video experience, which we created using Green Screen (GSX) technology. The experience featured video content, themed backdrops and interactive elements which when put together, created a fun, interactive experience for young visitors and a unique and personalised souvenir to take home.

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