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ATLANTIS, THE PALM
THEME PARKS & RESORTS
We created an immersive and luxury photographic and merchandise experience in Dubai, UAE.
THE BRIEF
As a well-known premium resort, Atlantis, The Palm needed a range of photography products and merchandise that reflected the luxury values of their brand. Photography around the resort was disjointed and needed bringing up to the brand’s high-quality standard. We worked with our client, Picsolve, who was appointed to develop a new image capture and photography product offering for the 5 star resort.
CONCEPT DESIGN
After numerous site visits we worked closely with the marketing teams at both Atlantis, The Palm and Picsolve to develop a range of premium photo experience products for Dolphin Bay, Aquaventure and the Resort including DVD packaging, photo presentation folders, and custom designed USBs. With a clear understanding of guest experience, we produced materials including promotional counter stands, queue signage, and product POS to create a stand-out guest experience at the attraction that increased merchandise sales. We created a 3D fly-through video to showcase the concept ahead of production.
THE RESULTS
On the back of this improved guest experience, Atlantis, The Palm saw an increase in spend per head, increase in dwell time and allowed the retail flow to work better.
