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ALNWICK CASTLE
MUSEUMS & HERITAGE
Insights and audit consultancy to create future attractions and experiences at Alnwick Castle.
INSIGHTS CONSULTANCY
We’re working alongside one of Northumberland’s most visited and most renowned visitor attractions, to create a long term strategy aimed at increasing footfall and guest spend over the next 10 years.
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Following the completion of a Guest Experience Audit, highlighting the strengths and weaknesses of the visitor attraction, we created a Market Insights Report. This Insights Report provided a snapshot of Alnwick Castle’s target audience, local competition, benchmark attractions around the UK and the key consumer trends that will impact them in the future.
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Both the Audit and Insights Report provided recommendations on how the visitor attraction could be improved in the short-term, as well as how the Castle will develop over the next decade for a new generation of visitors. This has helped them realign their guest experience, marketing and investment strategy as a result.
WHAT IS A GUEST EXPERIENCE AUDIT?
Led by our Insights Director Robbie Jones, impartial Guest Experience Audits are a key part of our insights services we offer here at Katapult, that help attractions to really understand what they can build on and what they must improve as part of their guest experience and flow.
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As part of the audit we review guest touchpoints, guest emotions, dwell time and spend. For more information on understanding this information for your visitor attraction, get in touch with us today.
