Global
Region
Theme Parks & Resorts, Cultural & Heritage Attractions
Type
Insights, Design
Expertise
Ferrari Experience
Ferrari
Working closely with Ferrari and Simworx, we created a concept for a media-based midway attraction that included immersive simulator rides, an esports hub, and an exclusive themed dining experience.
The turnkey attraction concept was designed to bring the Ferrari brand to fans and enthusiasts across the globe - guests will be able to interact with the luxury, glamour and excitement of Ferrari’s future-thinking automobiles. As well as creating visuals to showcase the potential of the attraction, we designed the full experience in 3D.
"We know consumer demand for a Ferrari midsize concept is high, and we are delighted to bring this exciting opportunity to the market to provide guests with the true Ferrari experience.”
Ferrari
97% brand fame globally
The Ferrari Experience concept is a completely new way for fans and enthusiasts of the brand to interact and connect to the luxury, glamour and excitement of the Ferrari brand. The project was a partnership between Katapult, Ferrari and Simworx to create an attraction capable of achieving 500,000 annual visitors - becoming an iconic attraction in major cities.
Katapult continues to work with Ferrari on attractions, experiences and destinations globally.