Belton House, a National Trust property in Lincolnshire, wanted to create a magical experience at a spectacular Christmas event. The three-day event was to be used to attract a new audience to Belton House and create an unforgettable experience.
A sell-out three day Christmas event that smashed ticket sale targets, attracted a new audience and provided an unforgettable experience to delight all age groups. Held over three evenings leading up to Christmas, we formulated a projection experience with TechSQUAD which would see the huge facade of the National Trust property, Belton House, become the canvas for a one-of-a kind, animated Christmas story.
Using 3D mapping technology we were able to model the 17th century facade to create a canvas for our animators to bring the Christmas story to life across the entire front face of the building. With some clever 3D camera tricks, we were able to match the projector’s perspective to that of the audience to create a seamless and fully immersive experience.
As soon as the light show started, the audience was mesmerised. The light show was accompanied with a festive trail too, which saw children follow Santa Claus through the grounds, giving secret passwords along the way to open gates. The smell of chestnuts roasting and the sound of Christmas carols added to the experience too, leaving the audience feeling warm, fuzzy and full of festive cheer