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Katapult become world’s first B-Corp Certified Themed Attraction Designers

Katapult has become the world’s first themed attraction design company to be awarded the coveted B Corp Certification, for its high standards for social and environmental impact.

Speaking on the announcement, Co-Founder and CEO of Katapult, Dawn Foote said, “We are incredibly proud to be part of the B Corp community of businesses that are a force for good and that we are leading from the front in our exciting leisure and attractions industry - helping to drive forward greater positive impact for society and the environment.”

The Katapult leadership team (from left to right): Robbie Jones (Insights Director), Cathrin Winsor (Projects Director), Kelly Herrick (Strategy Director), Andy Sinclair-Harris (Creative Director), Dawn Foote (CEO & Co Founder) , Phil Higgins (CCO & Co Founder).
The Katapult leadership team (from left to right): Robbie Jones, Cathrin Winsor, Kelly Herrick, Andy Sinclair-Harris, Dawn Foote, Phil Higgins.

“It has long been our mission to ensure the work we do changes the lives of all stakeholders, as well as our clients and 50 million visitors that experience our work every single year. We believe in bringing people together to connect, to create things responsibly, sustainably and for everyone - while making room to make a positive community impact and doing good in the world. To become B Corp certified is testament to the team’s ongoing efforts to make this mission happen.”

What is B Corp?

B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. In order to achieve certification, a company must:

  • Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing our risk review. Multinational corporations must also meet baseline requirement standards.

  • Make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders, not just shareholders, and achieve benefit corporation status if available in their jurisdiction.

  • Exhibit transparency by allowing information about their performance measured against B Lab’s standards to be publicly available on their B Corp profile on B Lab’s website.

As part of the certification process, Katapult was scored highly for their contributions to its employees’ financial security, health, wellness and safety, economic impact on its community, and its positive impact on air and the climate.

Katapult's B Impact score

Based on the B Impact assessment, Katapult earned an overall score of 85.1. The median score for ordinary businesses who complete the assessment is currently 50.9. Here is a breakdown of our impact score by category.

What's next?

We will continue on our mission to design experiences that bring people together, create responsibly, sustainably and for everyone, keep space for doing good, innovation and positive community impact projects.

This includes the launch of our Helping Hands competition in 2024. Since 2018, we have provided charitable visitor attractions and initiatives with our expertise to make their project a reality. Look out for details of our competition in the Spring.

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