10 Stats Leisure Leaders Need To Know From The Brand Licensing Expo
Fear not if you missed Brand Licensing Europe in London this week, as our Insights Director, Robbie, spent the week gathering the most important stats. Here's 10 of the best that every leisure leader should know about.
39
The number of new kids programmes commissioned by the BBC already in 2026, according to Ampere Analytics. That beats nearest rivals France Televisions (19), as well as streaming empires Netflix (14), Disney (9) and Amazon (6).
81 million
The amount of views the teaser trailer for The Bluey Movie amassed in just six days. Coming to the cinema screen in August 2027, Bluey is tipped to be the one of the biggest releases of the year.
42%
Percentage of children who said the reason they continue to watch their favourite show is because of "how it makes them feel". Empathy is important to kids in a digital world full of countless content options, it keeps them watching longer.
32
The number of countries that have, or are considering, a social media ban for children under the age of 16. Bans have already been passed in Australia, UK, Singapore and another five countries worldwide.
$64 billion
The total value of merchandise sales on TikTok in 2025, according to Resourcera. With over 15 million sellers on the social media platform TikTok, it shows the potential to convert IP fandom into retail sales.
55%
The percentage of parents who are frustrated when getting kids to stop watching TV content, according to Meevee - a content streaming services that focusses on 'calming' content for children.
15
The amount of headline exhibitors we are proud to say we have collaborated with to create themed attractions, experiences and destinations. In total, we are trusted by over 50 of the world's biggest IPs.
x40%
The increase in global consumer demand this summer for three children's shows - Miraculous, PAW Patrol and Sesame Street. Analysis by Parrot Analytics measures demand through search engine and social media data.
100 million
The amount of albums Ozzy Osbourne has sold worldwide to date. Despite his death in 2025, the Ozzy brand continues to flourish beyond merchandise. This autumn his IP will feature at Universal Halloween Horror Nights Experiences.
30
The amount of years Teletubbies would have been on our screen next year. The programme continues to welcome pre-school viewers into its world, as well as being loved by pop-culture fans.
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