Picsolve - The London Eye
Originally opened as the Millennium Wheel in 1999 to celebrate the new
millennium, the London Eye is a giant Ferris wheel on the South Bank of the
River Thames in London. Receiving millions of visitors per year, the London Eye
is one of the city’s most popular attractions.
As the photography supplier for the London Eye, our client, Picsolve needed to refresh their photo merchandise offering to improve guest experience and increase spend per head.
We worked with Picsolve to help develop a range of new photography products for the top London attraction.
The London Eye
The London Eye required a premium photo gift product that matched the needs of the millions of people who visited the iconic landmark. This meant a product and price point that was simple, attractive and profitable.
Katapult were able to design a photobook product which met all of these needs and had a short lead time from concept to launch. We worked closely with The London Eye, crafting content to ensure consistency with other retail products and using interesting facts to develop infographics.
London Eye Photobook
Point of Sale
All the sales areas needed improvement to make them more appealing and engaging for visitors. Old units were cleared and new POS signage and messaging was introduced, using a clear promotional offer agreed by the Picsolve
retail team to increase uptake.
The impact was fantastic, with higher sales, improved profitability and spend per head increasing by over 40%.
London Eye Jubilee
As part of our ongoing partnership with Picsolve, we were appointed to work on bespoke photo experiences for The London Eye to celebrate the Queen’s Diamond Jubilee in 2012.
As well as designing Jubilee themed overlays for existing photo opportunities, we also worked on the marketing messaging for a range of Jubilee themed photo merchandise.
We also worked with Picsolve to help set up an interactive green screen experience controlled by touch screens with music and sound effects. Our video and motion graphics team developed animated scenes, creating an immersive and interactive experience for guests which they could purchase for a truly personalised photo memento of their day.