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Top 3 trends to look out for in the visitor attractions industry in 2024

We're big believers in insights-driven design. Whether we are creating a brand new theme park zone, or a pop-up shopping mall experience, nothing matters more than ensuring guests love (and are happy to pay!) for what they experience.

Every year we take a look at the visitor attraction industry to see what trends will influence the next generation of themed attractions and experiences. Here's our top 3 trends to look out for in 2024.


Slow and selfish consumers

Pressurised daily routines and inescapable global traumas are making our guests reevaluate how they use their downtime. While there will always be room made for fun days out and thrilling adventures, guests want slower moments too. This means guests returning more frequently to naturalistic environments to seek the restorative properties from nature.

Spontaneous decision making

School runs, back-to-back virtual calls, exercise classes and even scheduled releases of our favourite television seasons, has created rigid diaries for most of us. Even scheduling spontaneous doctor appointments can be tricky. The question is, how can we provide this experience with the growing need for parents and guardians to schedule rides and restaurants through their phone apps at the biggest theme parks in the world?

Human interaction

Screen time - we’re all guilty of spending too much time in front of our television, work computers, and of course, our mobile phones. The addictive nature and fast lifestyles means that technology has become part of our every-minute lives. The discourse around technology and consumers, is much the same as we’ve highlighted with nature and consumers - they know what an ideal relationship looks like, but they can’t or don’t want to change their habits yet.


More trends and analysis

Our 2024 visitor attraction industry trends is now available to download. The report features more key trends to look out for in the next 12 months, as well as reviewing the impact of current and future macro-economic activity.

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