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Look Beyond 5* Ratings

Unlock what your guests actually think, feel and do.

Standard feedback forms and NPS tell you what happened, but they miss the psychology behind why it happened.

JoyPoint from Katapult goes deeper.

By decoding the guests' micro-moments across Body, Heart, Mind, and Soul, our in-house design team transforms raw guest feedback into actionable insights - telling you what to fix first, not just what happened - to improve your operational, strategic and investment decisions confidently.

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USED BY

Executives

To consider reinvestment projects in their attractions.

USED BY

Operations

To improve the guest experience and operational friction.

USED BY

Marketing

To provide a feedback loop of what guests are wanting next.

USED BY

Brands & IPs

To monitor the performance of their licensed experience.

How It Works

With Solutions Ready In 4 Weeks

STEP#1
We create a bespoke online survey and collaborate with your team to promote and gather responses.

STEP#2
We collate and analyse responses using our unique psychological model — with our design team ranking the results into what to fix first, and why.

Step #3
Our design team will host a feedback session to talk through your results and consider ideas on how you can improve.

BUILT FOR

Theme Parks & Themed Resorts

BUILT FOR

Museum & Heritage Attractions

BUILT FOR

FECs & Indoor Experiences

BUILT FOR

Zoos, Aquariums & Farm Parks

Packages & Pricing

The Standalone

One-off survey created, conducted and analysed by our team.

£2,000

  • x1 survey

  • Your JoyPoint results

  • Guest profile breakdown

  • Feedback from our design team

The Seasonal Pulse

Three pulsed surveys per year created, conducted and analysed by our team.

£5,000 - £9,500 per annum

  • x3 surveys per year

  • Your JoyPoint results

  • Guest profile breakdown

  • Compare seasonal results

  • Benchmark against competitors

  • Feedback from our design team

  • Ideas to implement immediately

The Deepdive

In-person research study with your team and guests to identify improvements, alongside analysis from JoyPoint. Includes:
 

£15,000+

  • In-person guest surveys

  • Mystery shopping

  • Workshops with operational team

  • Workshops with guests

  • Design and operational audit

  • Special project focus

  • Ongoing insights using JoyPoint

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READY TO UNLOCK SMARTER INSIGHTS

FOR YOUR ATTRACTION?

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