top of page

How we created a LEGO themed cafe

We were delighted to work alongside Merlin Entertainments to enhance the themed dining experience of their LEGOLAND® Discovery Centre Coffee Shops worldwide in 2019.

The brief was to inject warmth, fun and LEGO® humour into the coffee shops, helping to connect the cafe to the whole guest experience and maintain the magic. This needed to be brought together by a strong narrative, feature popular LEGO Minifigures and be adaptable in preparation for a global roll-out of the assets.

Through narrative sessions and concept development, we created the theme of ‘Minifigure Madness’ – a theme that saw LEGO Minifigures ‘takeover’ the kitchen, the menu and the point-of-sale designs throughout the coffee shop.

  • Wall decals provide humour and immersive theming for kids and adults to enjoy.

  • Point-of-sale designs are factful yet embody the unique and fun LEGO brand.

  • Living posters bring an immersive dimension to the coffee shop decor.

  • Perishables such as chef hats and stickers were also created to keep kids entertained.

Following a successful launch of the Coffee Shop in Michigan, US, the designs have since been rolled-out to other LEGOLAND Discovery Centre Coffee Shops worldwide.

Working with LEGO

We are proud to have worked on numerous projects with LEGO and Merlin Entertainments to create amazing LEGO-based experiences and attractions. Take a look at our PROJECTS page to find out more.

2023 TEMPLATES.jpg

Thanks for subscribing.

bottom of page