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Concept design
The brief was to inject warmth, fun and LEGO® humour into the coffee shops, helping to connect the cafe to the whole guest experience and maintain the magic. This needed to be brought together by a strong narrative, feature popular LEGO Minifigures and be adaptable in preparation for a global roll-out of the assets.
Design development
Through narrative sessions and concept development, we created the theme of ‘Minifigure Madness’ – a theme that saw LEGO Minifigures ‘takeover’ the kitchen, the menu and the point-of-sale designs throughout the coffee shop.
The design included wall decals provide humour, point-of-sale designs, living posters and
perishables such as chef hats and stickers were also created to keep kids entertained.
Creative production
Following a successful launch of the Coffee Shop in Michigan, US, the designs have since been rolled-out to other LEGOLAND Discovery Centre Coffee Shops worldwide.
We are proud to have worked on numerous projects with LEGO and Merlin Entertainments to create amazing LEGO-based experiences and attractions. Take a look at our PROJECTS page to find out more.
Other projects
Curious?
We welcome conversations with operators and investors seeking to license this experience.
Register your interest and our team will be in touch.