A new experience at 8 LEGOLAND® Parks worldwide has been designed and rolled-out by international themed attraction designers, Katapult working in collaboration with The LEGO® Group and Merlin Entertainments.
The PLANET LEGOLAND® experience is situated at the heart of the theme parks in Windsor, Billund, Deutschland, California, Florida, Malaysia, Japan as well as the newest LEGOLAND Park in New York. Guests are able to take part in an immersive build experience as they are encouraged to build, unbuild and rebuild the theme park of their dreams.
The activation, which saw Katapult provide strategy, design, audio design and executive production services, was part of The LEGO Group’s Rebuild the World campaign.
Each PLANET LEGOLAND experience features a two-metre wide globe as the focal point of the attraction and provides a platform for guests to attach their own creations. Build tables include LEGO models for inspiration that capture the campaign’s message of creativity.
Katapult worked alongside the LEGO workshop to design and build these models, such as the Tortoise with a rocket pack and wheels. The Katapult team also worked on the interior and exterior of the existing park spaces to create branded signage and decor.
“Working with Katapult to deliver our Rebuild The World Planet LEGOLAND® experience across LEGOLAND® Parks globally has been a pleasure. Katapult has done an exceptional job driving the project seamlessly from ideation through to execution, overcoming and responding to the many challenges faced during these difficult COVID times. We are very excited to have kids and parents getting creative at LEGOLAND Parks by unlocking their creative potential together via this high-quality hands-on experience.” Martin Weber Thomsen | The LEGO Group
Katapult’s Project Producer, Jonathan Bonner, added: “It has been a pleasure to work with The LEGO Group on this exciting, global project. As LEGO fans ourselves, we’ve thoroughly enjoyed creating an immersive experience that we know both children and adults will love. From the local teams at LEGOLAND Parks, to our specialist build partners, I’m proud of our achievements in a year of disruption.”
Katapult designs themed attractions and experiences that amaze and engage visitors globally. Our work is enjoyed by 50 million visitors, at over 81 attractions, in 20 different countries. As well as increasing guest experience, we thrive on helping our clients generate more income, more fans and bring the vision for their attraction to life. More details about the project can be found here: https://www.katapult.co.uk/work/legoland-parks/
About The LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com
About Merlin Entertainment
Merlin Entertainments is a global leader in location-based, family entertainment. As Europe’s number one and the world’s second-largest visitor attraction operator, Merlin operates 129 attractions, 21 hotels and 6 holiday villages in 24 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees. See www.merlinentertainments.biz for more information and follow on Twitter @MerlinEntsNews.