Insights

We started off by carrying out a Market Insights Report, conducting research and combining client data to inform the development of the new experience.​ As well as identifying market and audience opportunities, we also provided operational suggestions to improve the guest experience.

We also held a discovery session with the client to create a clear visitor attraction strategy. The main outcome from this phase was the need to create an active experience, that engages audiences through activities and interactivity.

Design

We then moved into the concept phase, allowing us to develop the master plan, guest flow layout, and narrative framework, ensuring the storytelling aligned with the experience's strategic goals while bring the iconic history of these tunnels to life for a modern guest.

We delved into the various stories showcased throughout the experience along with the existing artefacts to curate the narrative thread that would guide guests through the unique story of these tunnels.  In the design development phase we delivered comprehensive design packs and schematic packs in order to set the creative vision and design language that supports the clear narrative thread throughout the experience.

Creative Production

We managed the vendor selection process alongside the client to select the various technical and fabrication vendors, we worked with them to estimate ROM costs, and coordinated vendor relationships through the design process. Once into Fabrication and Installation we provided creative oversight including on-site art direction and quality control to ensure execution matched the conceptual vision.