LEGO® Creative Club

We worked with The LEGO® Group on the LEGO Creative Club, a brand new area in LEGO® Discovery Centres for guests to explore their imaginations with a new play experience.

As part of the project, we designed and tested the experience concepts,  coordinating testing with families, and then iterated designs to improve the play and guest experience. This ensured the experience was true to the LEGO brand values.

We also worked to implement a great guest experience by providing operational tools and training videos for staff to use.

Speaking on the activation, The LEGO Group said: “Our continued relationship with the Katapult team, our trusted experience design partners, is helping us create amazing new LEGO experiences that our guests love.”