LEGO® City Of Champions

We worked with Merlin Entertainments and The LEGO® Group on LEGO® City - City of Champions, an exciting challenge based event ran in 30 LEGOLAND Discovery Centres across the globe.

The event was based on the new Your City, No Limits campaign. Guests could unleash their inner champion through four new fun and engaging activities. For each challenge completed, guests received collectable mission cards featuring new Minifigure characters.

We supplied sites with the tools and training they needed to deliver a fun and memorable experience to guests. This included activation kits as well as operational toolkits, digital marketing toolkits and fun and engaging training videos. The events ran for an 8-12 week period.