Ferrari Experience

Working closely with Ferrari and Simworx, we created a concept for a media-based midway attraction that included immersive simulator rides, an esports hub, and an exclusive themed dining experience.

The turnkey attraction concept was designed to bring the Ferrari brand to fans and enthusiasts across the globe - guests will be able to interact with the luxury, glamour and excitement of Ferrari’s future-thinking automobiles. As well as creating visuals to showcase the potential of the attraction, we designed the full experience in 3D.