We worked with Roarr! Dinosaur Adventure, UK, on the concept for their new land, Discovery Land, including two brand new rides. Our objective was to create a concept that delivered the narrative of the land to guests, while still maintaining the essence of the rest of the adventure park. 

Utilising existing structures and narrative, we implemented fresh ideas and signage to create an enticing guest experience throughout. The new experience was designed, installed and open to the public ahead of a busy summer season in 2023.