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CHANGING THE GAME: HOW INNOVATIVE DESIGN AND TECHNOLOGY IS DISRUPTING THE LEISURE INDUSTRY

What innovation is changing the leisure and entertainment industry? And what role does design play in keeping the leisure industry fresh and exciting? Here we take a deep dive into the design and technology disrupting the leisure industry.

HOW TO AUGMENT GUEST EXPERIENCE AT VISITOR ATTRACTIONS THROUGH SMARTER RETAIL MARKETING

What makes for a good retail guest experience? Taking a recent example of a project we worked on with Drayton Manor Park, here are our top tips for smarter retail marketing.

EXPERIENCES OVER THINGS: HOW THE MILLENNIAL MINDSET IS BOOSTING THE LEISURE INDUSTRY

Can you feel it? There’s a slow and gradual shift happening in our collective consciousness as of late. It started slowly and softly on the fringes, quietly standing at odds with our traditional spending habits.

THE IMPORTANCE OF BEING TURQUOISE

THE IMPORTANCE OF BEING TURQUOISE

How and why do we use the colour we use? What helps us make the decision to choose a specific colour?

Delight your guests – Get phygital with guest experience!

What is a phygital experience? It changes the traditional way of marketing to a more integrated approach that exists effortlessly to create a connection between your brand and the guest across the two worlds...

KATAPULT AT IAAPA 2017: MAKING VR A REALITY

KATAPULT AT IAAPA 2017: MAKING VR A REALITY

Katapult made 4000 mile journey to check out the annual IAAPA (International Association of Amusement Parks and Attractions) Expo. Which is the world’s largest attractions exhibition.

VISITOR ATTRACTIONS: DIGITISING THE PHYSICAL #EAS17

We took a trip to Berlin to join 12,400 visitors at the European Attraction Show (EAS) to discuss the hot topics within the attractions industry. This year there was one clear topic that theme park operators from around the world talked about: digitisation.

KATAPULT NAMED AS A TOP 50 CREATIVE COMPANY AT #CELIVE2016

KATAPULT NAMED AS A TOP 50 CREATIVE COMPANY AT #CELIVE2016

Katapult named as one of the country’s top 50 creative companies! This incredible accolade came from an index compiled by Creative England, an organisation instrumental in investing in England’s future by nurturing and developing our country’s creative and digital leaders.

How technology is changing the face of guest experience in the leisure sector

How technology is changing the face of guest experience in the leisure sector

Whilst Katapult were at the IAAPA Attraction Expo, the team discovered that technology is becoming ever more important in the leisure industry. Here are our thoughts on how they could change the face of guest experience.

Blooloop Live 2014 Blog technology and visitor attractions

PART 3: Blooloop Live Summary – Technology and Visitor Attractions

The third session of the Blooloop Live event featured inspirational – and at times, mind-bending - presentations on the future of technology for the attractions industry

Blooloop Live 2014 Blog content and visitor attractions

PART 2: Blooloop Live Summary – Content and Visitor Attractions

Following on from yesterday’s blog article summarising the branding for visitor attractions presentations at Blooloop Live, this post will cover the second session of talks around creating content for the attractions industry, chaired by Robert S. Simpson, Co-Founder of Electrosonic.

Blooloop Live 2014 Brands & Visitor Attractions Blog

PART 1: Blooloop Live Summary – Brands & Visitor Attractions

We’ve put together a summary of the day’s talks which featured presentations from some of the world’s leading professionals in the attractions industry. The first of our blog entries will be focussed on the presentations around brands.

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