Bridging the Gap: The Future of Neuroinclusion in Themed Attractions Design

In a compelling episode of the Katapult podcast, host Robbie Jones explores a groundbreaking shift in the themed entertainment industry. He is joined by Dr. Cathy Manning, an Associate Professor at the University of Birmingham, to discuss a vital new research partnership with Drayton Manor Resort. At the heart of this collaboration is PhD student Hayley Green, whose work is set to redefine how the industry approaches the 20% of the population that is neurodivergent.

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A New Standard for Evidence-Based Design

The conversation begins by establishing that neuroinclusion is no longer a peripheral concern but a core design requirement. Dr. Cathy Manning explains that while many industries have "tick-box" accessibility features, the themed entertainment sector lacks specific, evidence-based guidance. The PhD study led by Hayley Green aims to fill this void. By combining academic rigor with Hayley’s lived experience as a neurodivergent researcher, the project seeks to move beyond guesswork. The goal is to create a set of universal principles that allow designers to build environments that are enabling rather than disabling.

"We want to move away from 'one size fits all' and provide the evidence that lets designers create spaces where everyone can thrive." — Dr. Cathy Manning

Navigating the Sensory Spectrum

One of the most profound insights shared by Dr. Manning is the rejection of the "quiet is better" myth. Neurodivergence is an umbrella term covering autism, ADHD, dyslexia, and more, and every individual’s sensory threshold is different. While some guests may require a reduction in noise and light to avoid a "meltdown," others are "sensory seekers" who find the high-intensity atmosphere of a theme park deeply satisfying. The challenge for modern design is providing flexibility. Robbie Jones notes that a truly inclusive park isn't a silent one; it is one that offers a variety of "intensities" and the autonomy for the guest to choose their own path.

"It’s about predictability and choice. If a guest knows what is coming, they can build themselves up to enjoy the experience." — Robbie Jones

Identifying and Removing Environmental Disablers

The discussion shifts to the physical "pain points" that currently exist in themed spaces. Dr. Manning identifies "transferable issues" from her research in other sectors, such as the anxiety caused by narrow, confined queue lines or the unpredictability of a guided tour. For many neurodivergent visitors, the most "disabling" factor is not the ride itself, but the lack of a clear escape route or a designated space to regulate. By identifying these barriers, Hayley Green’s research will help parks implement "recovery zones"—spaces that aren't just quiet, but are designed specifically for sensory regulation.

Empowering Guests Through Predictability

When a park provides "Point of View" (POV) videos or "Traffic Light" sensory guides, they are giving neurodivergent guests the ability to mentally prepare. This predictability lowers the barrier to entry, turning a potentially terrifying unknown into a manageable and exciting challenge. This transparency allows families to plan their day with confidence, knowing exactly which experiences will suit their specific needs.

The Human Element: Training and Advocacy

Finally, the podcast emphasizes that even the best-designed park can fail if the staff aren't equipped to support neurodivergent guests. Dr. Manning highlights the importance of empathy-led training, such as the "Neu Insight" program. When frontline staff understand the difference between "bad behavior" and "sensory distress," the guest experience is transformed. The ultimate aim of the work being done by Dr. Manning and Hayley Green is to ensure that neurodivergent voices are not just heard, but are integrated into the very DNA of the attraction industry.

"The staff are the gatekeepers. Training them to understand sensory distress changes the entire guest experience from one of judgment to one of support." — Dr. Cathy Manning