PIRATE
COVE
MASTERPLAN SHOWCASE
Theme Park & Resort
A fictional theme park masterplanning showcase, proving how we transform spaces into world class destinations.
AUDIENCE INSIGHTS
MARKET INSIGHTS
THROUGHPUT ANALYSIS
MASTERPLAN
STORY
CONCEPT DESIGN
DESIGN DEVELOPMENT
SET SAIL FOR PIRATE COVE
The tropical hideout of the Pirate League, where only true pirates will uncover the secret land of swashbuckling hijinks. Live your own adventure and forge your place in pirate history.
See our design process bring the fictional Pirate Cove theme park and hotel resort to life.
INSIGHTS
Our insights team identified three key audience themes that could form the basis of a revitalised Pirate-themed theme park. Nature as a form of restoration, the desire for 'unexpected' magic, and guests wanting more human touch.
22 million people globally are still seeking pirate content every year, and are intrigued by their lifestyle of "Exploring new lands" and "Feasting".
Our Creative Director, Andy, and Insights Director, Robbie, discuss the influence of insights on the creative vision.
MASTERPLAN
Pirate Cove provides playful escapism through guest-led pirate adventures. It is an explorable, playable, themed Pirate land, with integrated hotel and attractions that rewards curiosity, ingenuity and play.
The masterplan is inspired by our original story. In 1654, Captain Embers and his motley crew stumbled across an abandoned island (it was hidden under an ink blot on their map). The crew claimed it for themselves and all who sail under a black flag.
As with every masterplan we create, we start with 'The Why'. Armed with the market and audience insights, our team begins by defining the north star for the project. What follows is a deepdive into the theme, narrative, layout and attractions mix ideas.
STORY
Our writer James Lawbuary discusses the importance of story in themed attractions as well as the inspiraiton behind the Pirate Cove narrative.
Listen to how the land's backstory developed and inspired every aspect of the masterplan, from the theming and rides, through to the retail and resort.
CONCEPT DESIGN
Some say the skull tunnel to Pirate Cove was carved by the ancient tribes who once lived, then suddenly disappeared, from the island they tried to protect. Could it be that it was this skull that inspired the creation of the Jolly Roger flag?
As with every great element of a thematic environment, our designers are prepared to fail-fast, iterate, then deliver truly awe-inspiring visuals. From giant sculptural entrances, to the nuances of themed trash bins, we will deliver wow.
Watch below the skills of our Lead Concept Designer, Erich Liotta as he creates the key visual for the Pirate Cove entrance.
DESIGN DEVELOPMENT
We create design packs with dimensioned plans, colours, elevations and diagrams of themed elements to fully
capture the creative intent.
Our Designer, Alice, talks through how we brought to life the themed hotel suite in 3D, showing how we translate initial concept visuals into ready-to-go designs for vendors to build.
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THE FINAL RESULT
We've loved showcasing Pirate Cove at industry expos and conferences since its creation. To preserve the magic, we keep most projects under wraps, so this is a great way to show our team's expertise and our creative process.
Want to see more?
The full masterplan document, featuring more concept visuals, diagrams, 3D renders and story details, can be downloaded for free.
