Europe
Region
Theme parks
Type
Design, Creative Production
Expertise
Thomas & Friends
Drayton Manor Resort
We created a child-centric retail experience at Drayton Manor Resort, featuring popular IP Thomas & Friends. We began by creating a considered guest flow map that highlighted all the key touchpoints throughout the experience.
"The end result has transformed the retail spaces with newly improved retail display and flow has meant increased commercial returns."
Drayton Manor Resort
Welcoming 1.5 million guests annually
Design
At Thomas Land, we had already worked with photography specialist to create a new series of themed photography merchandise, including photocard driving licences and photobooks combining ride photography, walkabout photography and fun and games for children. Our brief was to also include these within the new retail experience.
This project also featured an interactive themed video experience, which we created using Green Screen (GSX) technology. The experience featured video content, themed backdrops and interactive elements which when put together, created a fun, interactive experience for young visitors and a unique and personalised souvenir to take home.