Middle East
Region
Family entertainment centres
Type
Insights, Design, Creative Production
Expertise
Hot Wheels e-Karting
Top Notch Engineering
It has been an absolute pleasure working with Top Notch Engineering Consultants and Mattel EMEA team on the new Hot Wheels e-Karting experience. The experience will be a multi-level e-karting track with exclusive merchandise shop, available across multiple locations in Saudi Arabia.
"It's been a pleasure to work alongside Top Notch Engineering and Mattel to deliver this new IP attraction into the Middle East."
Katapult team
The experience will roll-out to 5 new locations
Insights
We undertook initial audience insights to understand the guest expectations from a Hot Wheels e-Karting experience, bringing those findings into the design.
Design
Alongside the overall concept, we worked to create isometrics, zoning, guest flow with considerations for the karting track. We also supported on the design development phase by creating wall graphics and the entrance portal, ensuring it was on brand.
Creative Production
Finally, we provided production supported to ensure the final experience is as aligned as possible to the initial creative vision.