Europe, Asia Pacific
Region
Theme Parks & Resorts, Brand Homes & IP Activations
Type
Design, Creative Production
Expertise
LEGO® Ninjago® Experience
The LEGO® Group & Merlin Entertainments
To celebrate the 15th Anniversary of Ninjago®, we created an interactive museum across multiple LEGOLAND® Parks worldwide with LEGO® Group and Merlin Entertainments. The interactive Ninjago museum was created to celebrate the history and evolution of the beloved franchise, and each museum unit was individually designed to suit the location it was being installed in, reflecting the distinct visual aesthetic of the Ninjago world.
The interactive exhibition launched at LEGOLAND Windsor, LEGOLAND Deutschland, LEGOLAND Korea and LEGOLAND Shanghai, and brought the legacy of LEGO Ninjago to life through storytelling and hands-on activities for fans of all ages.
Working in collaboration with The LEGO Group and Merlin Entertainments, Katapult delivered a full turnkey production solution, overseeing the project from concept and design development through to fabrication, installation, and commissioning.
“We continue to enjoy collaborating with the Katapult team to deliver new experiences in our LEGOLAND Resorts worldwide. As long-term design partners, they both understand and excel at creating experiences where only the best is good enough.”
Annie Tang, Senior Marketing Manager for China & APAC
Activated across 4 LEGOLAND® parks
The project was made possible through close collaboration with multiple stakeholders at The LEGO Group and Merlin Entertainments, with all teams working together to bring success in a short lead time.
DESIGN
From creative concept and design development through to fabrication and commissioning, we created a cohesive, story-led experience that brought the franchise’s legacy to life for global audiences.
CREATIVE PRODUCTION
With flexibility and sustainability in mind, we provided turnkey production to all sites, ensuring brand consistency and an end experience which was a durable and modular asset, designed for long-term re-use in other activations. To ensure requirements on timelines and budget were met, Katapult also sourced in-market suppliers capable of delivering high-quality production solutions to the required timelines, ensuring seamless execution from concept through to deployment.
Katapult supported the complex approvals and contracting process, and liaised with local site teams to ensure each installation was tailored to the operational and guest needs of individual locations. A key focus throughout was the development of a future-proof modular base kit that would be centrally designed but work within local markets. The designed kit can be easily reskinned and reused for different activations for years to come.
Photos courtesy of The LEGO® Group and Merlin Entertainments.