"It's always a pleasure to work with Merlin Entertainments and The LEGO® Group to create new experiences."
Katapult team
Rolled-out to LEGO® Discovery Centre locations worldwide
Design
The brief was to inject warmth, fun and LEGO® humour into the coffee shops, helping to connect the cafe to the whole guest experience and maintain the magic. This needed to be brought together by a strong narrative, feature popular LEGO Minifigures and be adaptable in preparation for a global roll-out of the assets.
Through narrative sessions and concept development, we created the theme of ‘Minifigure Madness’ – a theme that saw LEGO Minifigures ‘takeover’ the kitchen, the menu and the point-of-sale designs throughout the coffee shop. The design included wall decals provide humour, point-of-sale designs, living posters and perishables such as chef hats and stickers were also created to keep kids entertained.
Creative Production
Following a successful launch of the Coffee Shop in Michigan, US, the designs have since been rolled-out to other LEGOLAND Discovery Centre Coffee Shops worldwide.