Head of Retail Operations, Drayton Manor
We worked closely with Drayton Manor Park and Thomas & Friends IP owners, Mattel, to create a kid-centric, immersive retail guest experience.
Our whole concept was based around the kids and having fun with the IP. So, we created features such as a huge floor train track, a play train-tunnel combined with product display, a chill out area, and activity spaces for groups. We also introduced themed ‘pay stations’, interactive signals, bespoke cloud lighting features, individual freestanding merchandise
At Thomas Land, we had already worked with photography specialist Picsolve, to create a new series of themed photography merchandise, including photocard driving licences and photobooks combining ride photography, walkabout photography and fun and games for children.
This project also featured an interactive themed video experience, which we created using Green Screen (GSX) technology. The experience featured video content, themed backdrops and interactive elements which when put together, created a fun, interactive
experience for young visitors and a unique and personalised souvenir to take home.