Thomas Land

Retail Experience

Thomas Land retail area at Drayton Manor Park, designed by Katapult

Before, our retail spaces weren’t mirroring their vibrant and welcoming surroundings of Thomas Land, so we were pleased that Katapult developed a range of fantastic concepts and visualisations for transforming them. They worked through concept and design, project managing the build and installation throughout. The end result has transformed the retail spaces with children now being able to play and explore the areas. The newly improved retail display and flow has meant that product placement is much improved, providing flexibility and in the end showing increased commercial returns.

Louise Pearson

Head of Retail Operations, Drayton Manor


How do you attract a younger demographic to an amusement park?

We worked closely with Drayton Manor Park and Thomas & Friends IP owners, Mattel, to create a kid-centric, immersive retail guest experience.

Concepts for Thomas Land retail space, created by Katapult guest experience agency
Thomas Land retail space at Drayton Manor Park


Our whole concept was based around the kids and having fun with the IP. So, we created features such as a huge floor train track, a play train-tunnel combined with product display, a chill out area, and activity spaces for groups. We also introduced themed ‘pay stations’, interactive signals, bespoke cloud lighting features, individual freestanding merchandise

At Thomas Land, we had already worked with photography specialist Picsolve, to create a new series of themed photography merchandise, including photocard driving licences and photobooks combining ride photography, walkabout photography and fun and games for children.

This project also featured an interactive themed video experience, which we created using Green Screen (GSX) technology. The experience featured video content, themed backdrops and interactive elements which when put together, created a fun, interactive
experience for young visitors and a unique and personalised souvenir to take home.

Thomas Land at Drayton Manor Park

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Katapult Ltd
28 Ashbourne Road, Derby DE22 3AD, UK

+44 (0)1332 294 416