Operations Director, HB Leisure
We have worked with HB Leisure for a number of years, during those years we have been tasked with helping them win new contracts and secure renewals. More often than not HB will come to us with a Request For Proposal (R.F.P.) and we will visualise concepts for a new space or attraction.
Each time we’ve worked with HB we’ve brought their ideas to life. We always start with a brief, whether that be for an update to an existing park, a pitch for a new attraction or a seasonal spruce to an arcade. It’s always varied.
We start by looking at the space, looking at the architectural plans, then work closely with the HBL team on understanding the layout of the space.
Then comes the most creative part! We have to theme the space. Sometimes we work with an IP, so we have to think how to bring a brand to life in the space provided, other times we create the theme completely from scratch – carnival themes, winter cabins, ghosts and ghouls, Bollywood – just a few of the concepts we have visualised.
We have provided HB Leisure with countless concepts and visualisations that have enabled them to not only win new contracts and retain existing ones but have seen our ideas become fully functional amusement spaces.