As a well-known premium resort, Atlantis, The Palm needed a range of photography products and merchandise that reflected the luxury values of their brand. Photography around the resort was disjointed and needed bringing up to the brand’s high-quality standard. We worked with our client, Picsolve, who was appointed to develop a new image capture and photography product offering for the 5 star resort.
After numerous site visits we worked closely with the marketing teams at both Atlantis, The Palm and Picsolve to develop a range of premium photo experience products for Dolphin Bay, Aquaventure and the Resort including DVD packaging, photo presentation folders, and custom designed USBs.
With a clear understanding of guest experience, we produced materials including promotional counter stands, queue signage, and product POS to create a stand-out guest experience at the attraction that increased merchandise sales.
On the back of this improved guest experience, Atlantis, The Palm saw an increase in spend per head, increase in dwell time and allowed the retail flow to work better.