Atlantis, The Palm

Atlantis, The Palm

Guest Experience

HOW DO YOU TURN A RANGE OF PHOTOGRAPHS INTO A LUXURY PRODUCT?

As a well-known premium resort, Atlantis, The Palm needed a range of photography products and merchandise that reflected the luxury values of their brand. Photography around the resort was disjointed and needed bringing up to the brand’s high-quality standard. We worked with our client, Picsolve, who was appointed to develop a new image capture and photography product offering for the 5 star resort.

Working in the Middle East was an amazing opportunity. Atlantis, The Palm is one of the most luxurious hotels in the world, so we were allowed to really push the boundaries when it came to creating a premium product. This brief was varied as well, although we created products for the one resort each attraction had a different theme. Getting the results the client wanted was exactly what we set out to do.

DAWN FOOTE

KATAPULT

After numerous site visits we worked closely with the marketing teams at both Atlantis, The Palm and Picsolve to develop a range of premium photo experience products for Dolphin Bay, Aquaventure and the Resort including DVD packaging, photo presentation folders, and custom designed USBs.

With a clear understanding of guest experience, we produced materials including promotional counter stands, queue signage, and product POS to create a stand-out guest experience at the attraction that increased merchandise sales.

On the back of this improved guest experience, Atlantis, The Palm saw an increase in spend per head, increase in dwell time and allowed the retail flow to work better.

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Katapult Ltd
28 Ashbourne Road, Derby DE22 3AD, UK

+44 (0)1332 294 416