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PLAY-DOH FUN FACTORY

Working in collaboration with Hasbro, Branded Build and Rocafella, we have created The Play-Doh Fun Factory, which will feature interactive Play-Doh challenges, host-led workshops, digital interactives and exciting experiments.

The experience aims to become an experience that inspires everyone to believe their imagination will shape the world for the better.

DETAILS

TYPE

Indoor entertainment destination

SIZE

From 1,500 sqm.

FOOTFALL

250,000 per annum

CAPEX

£2-6 million

REGIONS

UK, Europe, Asia and The Americas

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We’re delighted to launch The Play-Doh experience alongside Branded Build and Katapult. Together, we have created an exciting, scalable family entertainment centre concept that is ready for implementation. We can’t wait to welcome thousands of guests and fans to these new experiences in years to come.

HASBRO
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PROJECT PARTNERS

DESIGN
Katapult - themed attraction design company
IP
BUILD
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OPERATOR
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Katapult - themed attraction design company
"It’s been exciting working with Hasbro and Branded Build to bring this experience to market. Over 20 years of industry experience creating amazing themed resorts, attractions and experiences has gone into creating a new Play-Doh destination that will engage and excite all guests."

PHIL HIGGINS
CO-FOUNDER AND CHIEF CREATIVE OFFICER

HOW WE WORK

Katapult is well versed in working with industry partners to design and deliver themed attractions that wow guests. With successful working relationships with many IP owners, themed attraction build, AV, media and attraction operators, we are ready to work with you to implement our ready to go attractions.
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العلامة التجارية والهوية

We work with your team and industry partners to ensure the experience is feasible for you and has the right traction in your market, before you commit to investing in the project.

STEP 2
DESIGN

Following site identification, our design team will work to retrofit the attraction concept into both your spatial dimensions and budget. This stage can include 3D visuals providing you with a glimpse of what the attraction will look like ahead of build.

STEP 3
EXECUTIVE PRODUCTION

We will work with you and industry build and operator partners to ensure every detail and design decision is capably managed. We provide on-site art direction and vendor management to achieve a quality attraction open on time to budget.

MORE DETAILS

For more information on The Play-Doh Experience, including more details on the design and operations of the experience, submit your details on the form.

Thank you. We will be in touch shortly.

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