WBPS is a critical power generator specialist that provides power solutions to customers across the UK. Providing solutions for over thirty years, they have become the leading company in the critical power industry.
To maintain brand leadership within the industry, WBPS wanted to refresh their existing brand identity and its application across a variety of communications and collateral. They also wanted to embrace their digital marketing in order to maximise engagement at their next exhibition stand at Data Centre World.
We built a new brand style around the existing identity, maintaining a clean look & feel but adding vibrancy through the colour palette. The brand style was then applied to a range of materials including a new website, sales brochures and an exhibition stand for Data Centre World - the world’s largest and best attended data centre event with nearly 20,000 decision makers attending annually.
Working with them in both 2016 and 2017, we combined their newly designed exhibition stand, alongside a strong social media strategy to maximise their physical and digital presence during Data Centre World in March. This included building engagement with prospects online, encouraging attendees to visit the stand, as well as sharing educational content about WBPS and the products and services they offer.
‘Likes’ on the B2B social media platform increased significantly too (8962% increase) and, more importantly, clicks through to the WBPS website achieved a 2288% increase compared to their existing social media efforts - generating greater engagement of their products and services, thus generating new business enquiries.
Katapult make it very easy for us to get the marketing and sales support materials we need. It’s great to have a marketing partner on hand to make things happen, whatever the channel.