SkillForce is a charity that works in partnership with schools, drawing upon the skills of predominantly ex-Forces personnel, to inspire young people to succeed.

The Brief

As an education charity, SkillForce's vision is that every young person, whatever their background or ability, is given the chance to fulfil their true potential and become a valued member of their community. Combining the skills and experience of former members of the Armed Forces and other uniformed services with an innovative and successful approach to unlocking potential, SkillForce are able to facilitate positive and permanent change in the lives of some of the country's most disadvantaged young people.

We were briefed to develop a brand framework for the organisation along with creative development of the brand and a range of communications materials. 

Brand Development

We worked closely with the client team to develop a brand framework outlining the charity's vision, impact, positioning, values and propositions to young people, parents, schools and funders. Katapult also assisted with product development, developing the '3C' construct that forms the basis of the SkillForce curriculum: Community, Character & Contribution. Following creative development, the strategy was executed across a range of communications materials which included the design and build of the SkillForce website and development of 'Virtual Walk to the Pole', an online game.


Virtual Walk to the Pole Game & Microsite

We were appointed appointed by SkillForce to work with them on a collaborative project with Walking with the Wounded to create a 'Virtual Walk to the Pole' website to engage young people with the Polar expedition via a web based expedition game that would be part education, part fun, part fund-raising.

We worked with Strawdog Studios to design and develop the Walk to the Pole microsite and game. Participating SkillForce teams took part in classroom-led weekly interactive challenges that mimicked the activities and schedule of the actual Polar team through mini games, quizzes, leader boards and physical challenges. It was split into two main phases the 'Training' and the 'Expedition' and the performance during the training phase had a direct correlation with how well the expedition went.

There were 48 participating schools over 12 weeks and the game comprised a series of weekly challenges. Armed with stepometers, the kids aimed to walk 10,000 steps each per day, tracked against the real expedition. The progress of each school team was tracked and scored as they competed with each other to be the highest scoring team to reach the virtual North Pole. 


SkillForce Prince's Award

The SkillForce Prince’s Award is an annual award that was launched by the charity’s patron HRH the Duke of Cambridge in 2011 in recognition of the contribution that young people make to their communities.

CEO Peter Cross explains: “Giving 24 hours of their time young people will be challenged to work together for the benefit of a charity or community close to their hearts.  They might raise funds for a local children’s hospice, support local music and arts projects or renovate a community building...through The SkillForce Prince’s Award we want to see the community leaders of the future”.

The most outstanding participants in the challenge were selected to receive The SkillForce Prince’s Award. Every participant received a SkillForce certificate, as well as a recognised national certificate in community volunteering.

We have produced the awards and certificates for the past two years which have been given out to participants by The Duke of Cambridge as a personalised and lasting reminder of their experience and commitment to their 24 hour challenge.