Peppa Pig
Paulton Park

Guest Experience

Peppa Pig at Paulton's Park, designed and created by Katapult

THE CHALLENGE

How do you improve the guest experience and boost product sales?

Katapult worked with Entertainment One, who owns the Peppa Pig IP and Picsolve, the photography specialists, to create the theming for the photo opportunity.

The purpose was to improve the guest experience and develop a photo product that would appeal to the guests of the park.

Concepts for guest experience at Peppa Pig, Paulton's Park
Peppa Pig guest experience at Paulton's Park

THE EXECUTION

Katapult came up with a range of concepts incorporating Picsolve’s green-screen technology, including the idea that the guests could see themselves in a scene from Peppa Pig and splash around in muddy puddles with George and Peppa.

Theming for Peppa Pig at Paulton's Park, created by Katapult

THE OUTCOME

Paulton Park saw an upsurge in their conversion rates following the installation of the Peppa Pig photo opportunity, which accompanies the stat that since the creation of Peppa Pig world Paulton Park consistently enjoy over a million visits a year, where previously it was around 500,000.

Peppa Pig photo opportunity at Paulton's Park

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GUEST DRIVEN EXPERIENCE
CLIENT DRIVEN RESULTS

Katapult Ltd
28 Ashbourne Road, Derby DE22 3AD, UK

+44 (0)1332 294 416