As Europe’s leading industrial services provider,
ERIKS provide engineering knowledge and expertise
to advise and supply manufacturing companies with
industrial products and services.
ERIKS originally approached Katapult to improve the design and performance of their blog. As existing HubSpot customers, ERIKS had already started developing their inbound marketing strategy and blog, however navigation was unclear and conversions were low.
We worked with ERIKS to improve the design, layout and performance of the Know-How blog.
We started by organising content into clear categories, simplifying navigation and adding custom search functionality. We also created a number of CTAs across the blog to generate more awareness for ERIKS’ premium content offers and increase conversions.
Using buyer persona research to understand the needs of their customers and identify target keywords, we also created a number of blog posts and infographics for ERIKS to help increase organic search traffic.
Hubspot COS Website Development
Having recently launched a new lighting solutions division of their business, ERIKS needed a new lighting specific website to increase awareness and leads for their lighting solutions offering.
As the ERIKS team were already confident using HubSpot for blogging, we developed a content optimised website using the HubSpot COS system.
Featuring premium content offers such as best practice guides, lighting spec checklists and decision makers guides, the new lighting website has been instrumental for converting ERIKS’s buyer personas attracted through organic search and the blog into leads and new customers.