Accrofab approached us with a brief to conduct a series of workshops to identify the product and service benefits that their clients were most interested in, to inform the development of more effective sales and marketing messages across their marketing collateral.
Brand Development began with a workshop with Accrofab’s key internal stakeholders to inform the development of a brand framework, including the development of a clear proposition, positioning statements and benefit-led key messages. These outputs were then used to develop targeted sales and marketing messages for use across a range of marketing materials.
With the brand framework providing a clear brief, a new brand identity and design style was created to reinforce Accrofab’s positioning as a robust, inventive and performance-led manufacturer.
The new brand look and feel was designed using a geometric pattern to reinforce Accrofab’s precision engineering credentials. We helped select large product shots to appear on various materials including the website which were framed by the geometric shapes, ensuring the products were the central focus. The new brand style and positioning was executed across various materials including sales collateral, a corporate video, exhibition stands and a revised website design.
Following brand development, we were asked to produce a corporate motion graphics based video for use by Accrofab at the Farnborough Air Show. The video needed to incorporate the new look brand and provide insights into the company, its approach, process and products.
Our video and motion graphics unit K-Motion filmed production on site in Accrofab’s warehouse to capture the processes involved in their manufacturing. Motion graphics were then applied to the video to further bring the brand to life.
What the client says...
"We were delighted by the service we received from Katapult. Professional marketing materials with a clear message gave us a real edge at the Farnborough Airshow. Their approach was excellent with clear communication throughout the process. We have a great new brand too."