Insights

Spotlight on Live Experiences by Katapult

With the experience and attractions markets converging, there’s a huge level of expectation and appetite for live experiences, and that’s where I come in as our new Live Experience Lead!

An expert in live entertainment and experiences, I’ve been thrilling audiences and clients for more than 15 years with a brimming portfolio of resort brands, attractions and leisure organisations such as TUI, Disney, Majid Al Futtaim, Bourne Leisure, Paultons Park, Karisma Resorts, Planet Hollywood Resorts, Sri Lankan Airlines, Atlantica Resorts and Parkdean Resorts.

I’ve built my career from my grassroots as a performer, progressing to owning a successful production company and worked extensively as a leader and creator of family-focused live entertainment. In that time I have created children’s entertainment brands, developing IP characters and numerous touring stage shows.

The rise of live

The demand for more quality and quantity of live experiences continues to increase. While existing themed attractions are using live experiences to drive new audiences, additional spend and repeat visitations, guests themselves are craving live interaction…

78% of millennials choose to spend money on an experience or event rather than a product, and 55% of millennials say they are spending more on events than ever before, with no signs of slowing.

EventBrite

Consumer demand for more live experiences post-Covid will see more interactive community art attractions and museum social events become a mainstay in the industry.

Blooloop

All this means now is a great time to talk to us about how live experiences can enhance and be the differentiator for your attraction.

Live experiences at Katapult

Introducing live experiences into the Katapult range of services has been a natural progression of our immersive and guest-oriented design. It supports the ever growing thirst for live experiences and interactivity. All this means now is a great time to talk to Katapult about how live experiences can enhance and be the differentiator for your attraction.

As experts within themed attractions, we will orchestrate your live experiences in the most magically creative and commercial way anywhere in the world. This is how we can support you:

Live Experience Strategy

We deliver an impartial live experience consultancy and audit service, created to identify opportunities for live content that enhances both your guest experience and commercial returns. Drawing on our insights-driven approach, we offfer a complete end-to-end service and guide you through your live experience investment by identifying key areas such as performance and programming, talent and host training and operational procedures. More details>

Live Experience Concept Design

Based on our review and insights-driven data together with the demands, practicalities & requirements for your attraction, we explore all concept possibilities to bring your spaces to life from early planning stages for a better final outcome. We provide you with a fully comprehensive live design service, including entertainment programme design, host DNA and training design, and character IP creation and development. More details>

Live Experience Production

We ensure the production process of your live elements from the design stages through to supplier management and into production is seamless and offer an end-to-end solution from a knowledgeable and supportive team who understand your business and make it happen. More details>

For impartial, end-to-end solution…

The Katapult approach comes specifically from a themed attractions point of view,  where we are experts and can focus on the industry’s creative and commercial needs. We look at the demands, practicalities and requirements for your attraction, to ensure the design and production of live entertainment is a seamless experience. Working with us on live from the  early planning stages will give our clients a better final outcome, as we can explore how to bring their spaces to life in detail and look at all the possibilities. 

Speak to myself or my colleagues about how we can support you on realising a fun, guest-centric and commercially-viable live experiences offer that enhances your themed attraction.

Natalie
Dawson

Natalie is our expert live entertainment lead offering over 18 years of specialist knowledge within the live family entertainment sector. With creative vision she has created original concepts, produced worldwide programming of entertainment and original IP characters within premium resorts, attractions and theme parks for clients such as TUI, Majid Al Futtaim, Bourne Leisure and Disney. From touring theatre to large scale productions, Natalie has a wealth of experience in all areas of live and is a keen enthusiast of the attractions created by the immersive trail blazers, Secret Cinema.