Philip Higgins

Katapult have been named as one of the country’s top 50 creative companies. This incredible accolade came from an index compiled by Creative England, an organisation instrumental in investing in England’s future by nurturing and developing our country’s creative and digital leaders.

On the judging panel were leading industry figures including Karen Blackett, Chairwoman of MediaCom UK, Steve Hatch, Facebook's Regional Director for the UK & Ireland, and Rebecca Burn-Callander, Enterprise… Show more

Katapult have been named as one of the country’s top 50 creative companies. This incredible accolade came from an index compiled by Creative England, an organisation instrumental in investing in England’s future by nurturing and developing our country’s creative and digital leaders.

On the judging panel were leading industry figures including Karen Blackett, Chairwoman of MediaCom UK, Steve Hatch, Facebook's Regional Director for the UK & Ireland, and Rebecca Burn-Callander, Enterprise Editor at The Telegraph.

One of the key factors to our success has been evolving our proposition around results-driven creativity: Marketing technology has changed everything in recent years, effective measurement of marketing is now accessible to just about everyone and we've embraced it.

This shift has really sharpened our focus on making an impact for our clients; everything we do should either help to build an audience, create meaningful engagement or improve conversion. We’ll question everything until we are confident that what we are doing will deliver a social, cultural or commercial benefit. Show less

Katapult won a pitch to develop a digital marketing campaign for the University of Salford as part of its recruitment drive in 2008.

Following research, a campaign was built around ‘Curious’, a game that reinforces the University’s ‘Limitless Possibilities’ brand positioning. Drawing on elements that featured in the University’s brand campaign, the game features obstacles and puzzles that Curious – controlled by the player - must successfully negotiate to find a series of keys to unlock… Show more

Katapult won a pitch to develop a digital marketing campaign for the University of Salford as part of its recruitment drive in 2008.

Following research, a campaign was built around ‘Curious’, a game that reinforces the University’s ‘Limitless Possibilities’ brand positioning. Drawing on elements that featured in the University’s brand campaign, the game features obstacles and puzzles that Curious – controlled by the player - must successfully negotiate to find a series of keys to unlock limitless possibilities.

As well as having strong viral appeal, the game was structured in such a way to drive interaction and engagement with the University brand amongst players using social media sites. A digital marketing strategy was set up by seeding and tracking to drive distribution and measure responses.

To date, the game has received over 2 million unique users and generated a 49% click through rate, driving traffic to the University of Salford website. The game also achieved exposure for the brand in key international markets as well as the UK. Katapult engaged a number of specialist delivery partners in the development of the game ensuring its delivery on the agreed live date.

“Curious was a turning point for marketing at Salford. It was our first foray into digital and Katapult’s strong creative and excellent guidance has helped us move confidently with the times. On the back of the campaign’s success we’re now pushing more of our budget into digital. Katapult understood who we were and took our brand into exciting new territory.”Darren Langlands, Digital Marketing Officer

Katapult won Best Digital Media Strategy at the 2008 DADI awards for The Drum. Show less