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Percepções
Acreditamos em design orientado por insights. Quanto mais entendermos os visitantes, o mercado e as tendências da indústria, melhor será a experiência para os hóspedes e melhores serão os resultados comerciais para os clientes. É assim que entrelaçamos insights em seu projeto.
#1 COLLECT
We collect project relevant data to analyse the opportunity for your new-build or pre-existing themed attraction.
Market
Economic, geographic and demographic review of the local and tourism markets.
Competitors
Review of local attractions landscape and comparable benchmark attractions.
Audience
Conduct primary research and analyse secondary data to refine target audience.
Industry trends
Global view of consumer and leisure trends that provide new opportunities.
Brand and IP
Review past, present and future performance of an IP in themed attractions.
#2 COLLABORATE
Working alongside clients and stakeholders, we come together to discuss opportunities, ideas and the vision for the project.
Discovery day
An in-person, full-day meeting as we plan out the creative and commercial vision for the project.
Data review
We review your existing data, including feasibility reports and research.
#3 COMMIT
We commit to a shared vision for the project.
Both commercial and creative aligned, in one single document.
The big idea
The big idea is a story that helps to anchor the design, direction and delivery of the project. This will be agreed by all parties.
Commercial appraisal
A scalable appraisal will be created to forecast the commercials of the attraction.
This could feature CAPEX, OPEX, forecast revenue and cashflow review.
Creative vision
This is where we agree the creative DNA and approach to the project. Outputs include pre-masterplan diagrams, guest flow and experiences.
#4 CREATE
Commercial and creative vision agreed, our team initiate a preliminary design phase featuring concept visuals, operational and build considerations. This completes the investor pack, ensuring buy-in from investors and operators.
Concept visuals
This is when we bring the creative to life! Our team of concept and 3D designers will create artwork designed to inform and inspire investor support.
Technical considerations
Our team will undertake high-level technical production and logistical considerations. ROM costs and operational considerations will confirm project requirments.
Investor pack
All commercial, creative and strategic information will be compiled into an Investor Pack, with executive summary.
Insights adequados para você
Do you need help to bring your attraction idea to life? Speak to our team today to discuss how an investor pack can improve your chances.