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Rebuild The World

Client

The LEGO® Group

We worked with The LEGO® Group to revive the Rebuild the World experiences across their parks globally.

Using the existing attractions as a base, we updated the large-scale graphics on the activation buildings to reflect the new brand as well as create a flexible space that could be used for different campaign experiences.

This ensured an ‘evergreen’ location for LEGO campaigns to live within the theme park environment.

Region

Europe, Middle East, North America, Central & Latin America, Asia Pacific

Type

Theme parks

Expertise

Design, Creative Production