Alton Towers

Merlin Entertainments

We worked with Picsolve, Merlin Entertainment, and The BBC to install a photo-studio in the brand new CBeebies Land theme park – part of Alton Towers, UK. We created an immersive and engaging photo capture unit, allowing guests to have their photo taken in a replica of the CBeebies TV studios. The guest would stand in front of a green screen background featuring their favourite CBeebies characters.

"Working with various IPs across the BBC family was a great privilege for our team. We loved bringing CBeebies' favourite characters to life."

Katapult team

Over 2 million annual visitors

We developed the guest experience and worked with an installation team to define the ideal guest flow. The experience featured talking screens (narrated by CBeebies top presenters) guiding guests into the photo studio. The guest could then choose from a selection of six character options to have a photo with in a fun and engaging scene.

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