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PLAY-DOH FUN FACTORY
Working in collaboration with Hasbro, Branded Build and Rocafella, we have created The Play-Doh Fun Factory, which will feature interactive Play-Doh challenges, host-led workshops, digital interactives and exciting experiments.
The experience aims to become an experience that inspires everyone to believe their imagination will shape the world for the better.
DETAILS
TYPE
Indoor entertainment destination
SIZE
From 1,500 sqm.
FOOTFALL
250,000 per annum
CAPEX
£2-6 million
REGIONS
UK, Europe, Asia and The Americas
We’re delighted to launch The Play-Doh experience alongside Branded Build and Katapult. Together, we have created an exciting, scalable family entertainment centre concept that is ready for implementation. We can’t wait to welcome thousands of guests and fans to these new experiences in years to come.
HASBRO
PROJECT PARTNERS
DESIGN
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IP
BUILD
OPERATOR
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"It’s been exciting working with Hasbro and Branded Build to bring this experience to market. Over 20 years of industry experience creating amazing themed resorts, attractions and experiences has gone into creating a new Play-Doh destination that will engage and excite all guests."
PHIL HIGGINS
CO-FOUNDER AND CHIEF CREATIVE OFFICER
HOW WE WORK
Katapult is well versed in working with industry partners to design and deliver themed attractions that wow guests. With successful working relationships with many IP owners, themed attraction build, AV, media and attraction operators, we are ready to work with you to implement our ready to go attractions.
STEP 1
INSIGHTS & STRATEGY
We work with your team and industry partners to ensure the experience is feasible for you and has the right traction in your market, before you commit to investing in the project.
STEP 2
DESIGN
Following site identification, our design team will work to retrofit the attraction concept into both your spatial dimensions and budget. This stage can include 3D visuals providing you with a glimpse of what the attraction will look like ahead of build.
STEP 3
EXECUTIVE PRODUCTION
We will work with you and industry build and operator partners to ensure every detail and design decision is capably managed. We provide on-site art direction and vendor management to achieve a quality attraction open on time to budget.
MORE DETAILS
For more information on The Play-Doh Experience, including more details on the design and operations of the experience, submit your details on the form.
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