Our approach

Katapult design themed attractions and experiences that amaze and engage visitors globally. Our work is enjoyed by 50 million visitors, at 81 theme parks, in 18 different countries, every year. As well as increasing guest experience, we thrive on helping you generate more income, more fans and bring the vision for your attraction to life.

This is how we do it…


Guest experience isn’t limited to just the ‘visit’ anymore – but you know that already. Alignment across your physical and digital assets provides a wondrous destination that keeps your visitors coming back for more.

That’s why we provide expertise to align and enhance your pre, during and post visit activities.

The pre-visit guest experience expertise Katapult can offer includes a guest experience audit, marketing strategy, content creation and IP collaborations.

If you want ticket sales, add-on bookings, a new audience or to launch your latest experience then this is where the hard work happens. We’ll explore all the physical and digital opportunities and work out which ones to activate. Then we sprinkle our digital fairy dust – driving online engagement and performance.

Katapult guest experience agency can offer support to improve your 'during visit' of the guest's visit.

Enhanced dwell time, spend per head and loyalty all have one thing in common – incredible guest experience! We create ideas that extend your season, enhance merchandise and F&B sales and get guests talking. This is where the magic happens and the commercials get boosted.

Katapult can help you improve your guest experience post-visit to your attraction, including merchandising content, community building and providing digital marketing insights.

Keep the relationship going beyond the visit. Targeting guests in dynamic ways builds communities of loyal fans, improves return visit rates and creates memories. We ensure guests fall in love long-term with your brand.


How many of these logos do you recognise? To say we’re working with a few global brands would be an understatement…

Katapult - The Dungeons, Warner Bros, Kennedy Space Center, National Trust, Madam Tussauds, Lionsgate, Legoland Parks, Peppa Pig, DreamWorks, Cbeebies

See our case studies

WE make it happen

Our team is made up of industry experts, each with a deep specialism. We inspire each other every day!

Dawn Foote

CEO & Co-Founder

Phil Higgins

CCO & Co-Founder

Kelly Herrick

Strategy & Development Director

Richard Ninness

Project Producer - Technical Integrator

Rhianna McGonigal

Project Producer - Experiential

Jonathan Bonner

Project Producer - Build Specifier

Martin Enright

Concept Artist & Design Lead

Sarah-Anne Forteith

Concept Artist & Designer

Andy Gilmore

Guest Experience Design Lead

Martin Stewart


Brendan Oliver

Interactive Producer

Andy Charlton

3D Design Lead

Declan O’Mara

3D Motion Designer

Robbie Jones

Insights Analyst Lead

Alistair Clarkson

Marketing Executive

Fiona Barnes

Finance Manager

Julie Andow-Giles

People & Environment


We’re creative, candid, commercially-minded and we’re always up for a chat.

Give us a call today and let’s start talking about your next project

Contact us


Katapult Ltd
28 Ashbourne Road, Derby DE22 3AD, UK

+44 (0)1332 294 416