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Katapult working on ‘ambitious and exciting’ park expansion at ROARR! Dinosaur Adventure

ROARR! Dinosaur Adventure in Norfolk has revealed its most ambitious and exciting expansion plan in the park’s history, according to its owner Martin Goymour and park director Adam Goymour. The full and formal planning application for a new four-acre interactive play-themed parkland within ROARR! Dinosaur Adventure’s existing 85-acre park has been submitted to Broadland District Council, for consideration by the planning committee.

Working with an award-winning team of consultants including theme park designers Katapult and Liz Lake Landscape architects, the formal plans show the full extent of the expansion which will be delivered in three phases.

In phase one, there will be a vertical volcano themed ride, a high play den, teacup rides, two jumping pillows as well as several interactive play concepts plus food and beverage outlets, retail, and a Jurassic-themed entranceway have been thoughtfully designed to enhance the sensory family play experience at the park, which is already the most visited paid for attraction in Norfolk and provides an important destination for local season ticket holders as well as tourists and visitors to the area.

The rides and play areas will be anchored in a landscape of grassland, trees and planting which has been designed to enhance the biodiversity and ecological management of the area, including moth-rich species-planting to support Barbastelle bats, which have significant roosts within the woodland areas of the site.

“This project has been three years in the planning, and we are hugely excited to finally submit the full extent of our ambitious expansion, which is designed to provide gentle and exhilarating play opportunities for children up to the age of ten,” said Adam Goymour.

“We know how valuable parks like ROARR! are for encouraging families to spend precious time together, and that this has a positive and lasting effect on children’s confidence, development and self-esteem. The park has always provided a backdrop for fun and play, and these new features within this area of the park, are really going to bring an exciting experience to ROARR!’s many fans and visitors.”

“We are determined that ROARR! will become a UK-wide destination and these plans highlight our commitment and significant investment in the business as well as Norfolk’s thriving and healthy visitor economy. We are working with a first-class team of designers and consultants to bring this project to fruition, and the whole team is looking forward to seeing the results of the extensive work which has gone into the project so far.”

Co-founder and chief creative officer at Katapult, Phil Higgins said, “We are thrilled to be working with ROARR! to design the vision and master plan for the park expansion. It has been a great opportunity for us to bring our experience of working with both global and UK attractions, to design a truly immersive and interactive new land with family fun at its heart. This is the start of an exciting journey working with Adam and the team and we’re looking forward to a ‘ROARR!-some’ 2022 collaborating on the designs.”

ROARR! has partnered with a team of design and planning consultants for the expansion project, which include Adrian James Acoustics, Plandescil, Pegasus Group, WildWings Ecology, Chaplin Farrant and Cheffins. Read more on Park World website.

Robbie
Jones

Robbie Jones is our Insights Analyst Lead, providing data-driven audience and market trends, to assist the design team in creating and delivering world-class experiences. As an experienced copywriter, Robbie is also our chief content creator - helping shape the narrative of the guest experience and tell stories with the panache and magic they deserve. His copywriting for London Dungeons, Sea Life and Madame Tussauds are personal highlights.