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Katapult sign agreement with Al Hokair Group to create next-generation themed attractions in the Middle East

International themed attraction designers, Katapult, have signed an agreement to work alongside renowned hospitality and entertainment company, Al Hokair Group.

The Middle-East based company has over 92 entertainment centres and 35 hotels within its portfolio across the region, built up over five decades under the leadership of Sheikh Abdulmohsin Alhokair.

The new contract with Katapult was signed at the Saudi Entertainment and Amusement Expo, and will see both companies working together on developing the strategy, guest experience and design of the next generation of themed attractions within Al Hokair Group’s portfolio.

Dawn Foote, CEO and Co-Founder of Katapult, said: “We are delighted to work alongside Al Hokair to help them reimagine existing and create brand new themed attractions across the Middle East. Our working relationship over the last three years has been a joy, and we’re proud to formally agree our partnership in what is Katapult’s 20th year in existence.”

Mr. Mishal AlHokair, Deputy CEO – Entertainment at Al Hokair, said: “We are pleased to have this collaboration with Katapult, the organisation that continues to be relied upon by some of the largest IPs in the leisure and attractions industry, and we are sure that this collaboration will add a great value to our current and future projects.”

“This solid step comes in line with the group’s vision and strategic road map (Wujuhat) for the coming five years, and will help us to mitigate the market changes, strengthen the company’s standing through repositioning our leisure and entertainment interests, redeveloping and refreshing the company’s main locations and developing them to align with today’s customer and market trends. We will continue to create immersive experiences and maintain high standards of our coming leisure and entertainment projects where we will have the whole family getting creative by unlocking their creative potential together via the high-quality hands-on experiences designed by Katapult.”

Katapult also announced at the Saudi Entertainment and Amusement Expo that they have become members of the Middle East and North Africa Leisure Attractions Council (MENALAC).

About Katapult

Katapult designs themed attractions and experiences that amaze and engage visitors globally. Our work is enjoyed by 50 million visitors, at over 81 attractions, in 20 different countries. As well as increasing guest experience, we thrive on helping our clients generate more income, more fans and bring the vision for their attraction to life.

About Al Hokair

Alhokair Group is a name that has been tied to the world of hospitality and entertainment for decades. To many, it has become the first name that comes to mind when tourism in Saudi Arabia or the Arabian world are mentioned. The group was started in 1975 to invest in the sectors of entertainment and hospitality under the leadership of Sheikh Abdulmohsin Alhokair. Over five decades, the group’s projects expanded to include 92 entertainment centers and35 hotels spread in Saudi Arabia and United Arab Emirates. The group continues to develop its tourism investments to deliver the best of what top global companies offer by attracting expertise and establishing partnerships that enhance returns of investment and makes a difference in the fields of entertainment and hospitality.

Robbie
Jones

Robbie Jones is our Insights Analyst Lead, providing data-driven audience and market trends, to assist the design team in creating and delivering world-class experiences. As an experienced copywriter, Robbie is also our chief content creator - helping shape the narrative of the guest experience and tell stories with the panache and magic they deserve. His copywriting for London Dungeons, Sea Life and Madame Tussauds are personal highlights.