Derby-based themed attraction and experience design agency, Katapult, have partnered with the Museum of East Anglian Life to begin the museum’s transformation into a national visitor centre dedicated to food.
The National Food Museum will take visitors on a food journey; from field to fork. Through exploring the museum visitors will have the chance to “Grow”, “Make” and “Eat” the food that ends up on their plates at home. The aim is that people understand where their food comes from, and leave wanting to make a positive change to their eating habits.
The Museum of East Anglian Life, based in Suffolk, UK, won Katapult’s charitable Helping Hands Project which provided the museum with the agency’s expertise for free. This included working on the museum’s new brand, narrative and providing visual concepts of how the 75-acre site could look as part of their 10-year masterplan.
Jenny Cousins, Director of the Museum of East Anglian Life found inspiration in the plans Katapult developed:
“We would like to thank Katapult for all the work they’ve done for us over the last few months. Our Trustees and Development Board were inspired by all the ideas they had. The site audit, branding and concepts have put flesh on the bones of the masterplan. It’s been great to have Katapult’s enthusiasm and skills put to the problem of how to get to the next stage of the National Food Museum.”
Katapult’s CEO & Co-Founder, Dawn Foote said:
“We were thrilled to partner with Jenny and the team for our Helping Hands Project to create the UK’s first National Food Museum. Working on themed attractions and experiences around the world, we were able to provide both insight and ideas to make the museum’s new brand and future guest experience stand out from the rest. We can’t wait to see our ideas come to fruition and the museum develop in the coming years.”
For more information on the work with the Museum of East Anglian Life, visit Katapult’s case study page.